The challenge
Customer onboarding in SaaS often starts in one system and ends in several others. Sales may close the deal in one tool, billing runs through Chargebee, customer success tracks tasks elsewhere, and sustainability or compliance data may be requested later without a clear owner. In the EU, teams also need to be careful about data handling, regional requirements, and process consistency across markets. Without automation, onboarding can become slow, inconsistent, and difficult to audit. Teams may spend time rekeying information, chasing missing fields, or manually preparing data for internal reporting and ESG-related workflows.